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Online Marketing B2B vs B2C: Case Study
by Frank Shines (File 123.2 kb)
According to the Centers for Disease Control, in the last 20 years the percent of children overweight has doubled and the percent of adolescents overweight has tripled. The center estimates that nearly 1/3 of the increase in health insurance premium is attributable to obesity and costs the U.S. over $100 billion annually (CDC, Health Affairs, 2007

Tampa, FL
Expertise: web 2.0, enterprise 2.0, business 2.0, e-business, lean, six sigma, web analytics, statistics

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Frank Shines, former IBM executive and Air Force officer, has flown jets, trained and competed with Olympic athletes and traveled the world as a business advisor and speaker to Fortune 500 clients and others (such as Pfizer, Exxon, Johnson & Johnson, Abbott Labs, Becton Dickinson, Shell Chemical, McKesson Corporation, ARCO, UC Berkeley's Haas More...
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