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David Scott - Thought Leadership, Viral Marketing Strategist

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David Scott

Lexington, Mass., USA

Expertise: Thought Leadership, Viral Marketing Strategist

I didn't plan on becoming an online thought leadership and viral marketing strategist on purpose. I came upon it accidentally.

At the height of the dot-com boom, I was vice president of marketing at NewsEdge Corporation, a NASDAQ-traded online news distributor with $70 million in revenue. My multi-million dollar marketing More...

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The New Rules of PR

by David Meerman Scott (File 377.3 kb)

How to create a press release strategy for reaching buyers directly. The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don't know it yet. It is time to step it up and consider the promise Web 2.0 public relations holds.

Applying the New Rules of PR :: 3 CD Series

by David Meerman Scott (Audio 00:01:46)

How to communicate with the media, use news releases, and leverage online content to reach your buyers directly. 1. Online news releases to reach buyers directly 2. The new rules for reaching the media 3. The online media room as search engine marketing

$149.00

Becoming a Thought Leader :: 3 CD series

by David Meerman Scott (File )

How to harness the power of viral marketing by creating thoughtful online content and deliver it to your buyers through social media...
1. Online thought leadership to build business
2. Social networking sites, message boards, chat rooms, and social media
3. Blogging to reach your buyers

$149.00